Case Study

Growth equity: Kazyon, North Africa

Sango Capital9 June 2024

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1. BUSINESS DESCRIPTION

Kazyon is a discount retailer in North Africa, with operations in Egypt, Morocco and Saudi Arabia and plans to expand to other countries in Africa and the Middle East. The company is expanding its store footprint rapidly, currently operating more than 1000 stores across its markets. The company’s business model (limited product assortment with low pricing) has been deployed successfully in many advanced and emerging economies.

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2. SANGO’S ROLE

Sango participated in two funding rounds in 2023 and 2024 alongside DPI, one of Sango's investee fund partners, as well as other development finance and global commercial investors to support Kazyon’s expansion. Sango continues to support the company in view of our extensive relationships across Africa and grocery retail experience in other African countries. Charles Mwebeiha, partner at Sango sits on Kayzon's board.

3. CONCLUSION

Kazyon is an example of applying a business playbook used in many advanced and emerging economies, where a formal retailer offering everyday low prices in a clean, simple store layout can expand across a market to serve value-conscious consumers.

SANGO VEHICLES INVESTED

Sango Strategic Equity Vehicle (“SSEV”) and Sango Private Equity III (“Fund III”).